Millennial Fast Food Trends: Influence on the Fast Food Industry
Fast Casual Eating places, Millennials and the Evolution on the Fast Food Industry in America
When we think of fast food restaurants, we think of fried fries, burgers, fried chicken, sugary pastries and calorie-laden soft drinks. This phenomenon is the case in America for a while with fast food franchises like McDonald’s, Wendy’s, Burger King and White Castle dominating the market. However , over the past 2 decades, fast food in America has little by little changed from greasy fried potatoes and burgers at McDonald’s to deli sandwiches and milkshakes at Panera Bakery or Chipotle. This occurrence is known as the rise from the ‘fast casual’ restaurants that offer the casual dining experience of healthy, organic meals created with produce that is sourced in your area but served at the velocity and convenience that one will experience at a fast food diner. This trend points to some sort of fast-food industry that is changing and becoming healthier while nevertheless maintaining the convenience and the somewhat low price point that manufactured fast food restaurants so profitable in the first place. This essay will show evidence on how the fast-food in America is changing simply by becoming healthier, exotic, easy to customize, ethical and ambient and the role that fast casual restaurants and Millennials are playing in driving this particular change.
The biggest driver of this shift in the fast food industry is the greater health consciousness of Americans.pay to have someone write your paper In accordance with Miller (182), the organic and natural food movement which was founded in the 1960s has been quite successful in educating People in the usa about the dangers of highly processed foodstuff, Genetically Modified Organisms (GMOs) and the poisonous pesticides which can be used in modern agriculture. Instead, the movement implored Americans to eat locally grown food natural and healthy servings. The success of this movements has had a detrimental impact on regular fast-food restaurants who have usually come under attack intended for selling high-calorie meals which can be unhealthy and cause obesity, diabetes and high blood pressure. Conventional fast food restaurants have also been charged of advertising unhealthy dishes to children and using not naturally made and highly refined materials to make their meals. This particular increased health consciousness contributed to reduced sales in fast food restaurants and constant hazards of class action lawsuits by those who think their health problems have been caused by eating fastfood (Dixon et al. 104). In order to deal with this happening, fast food restaurants have enhanced the number of healthy meals on their menus, but their subscriber base has not been very high.
The rise connected with fast casual restaurants might be attributed to the fact that they serve healthy food with the same advantage as fast food restaurants. Eagan (178) reports that it is due to this health consciousness the “number of diners browsing fast-casual restaurants grew in ten times the rate of traffic to fast-food restaurants via 1999 through 2014. ” Fast-casual restaurants have grown inside popularity due to their healthy, clean made offerings at a low price in addition to high convenience. Food restaurants such as Panera Bread as well as Chipotle are fast unconventional restaurants that have succeeded inside providing healthy meals handily. These restaurants have self-service kiosks and drive via windows to compete properly with fast food restaurants by offering healthy meals in a quick and convenient manner (Treflis Team 1). It appears that innovations in fast food in America will include more fast-casual restaurants.
The tastes of usa citizens have also changed, with Millennials being more adventurous making use of their food tastes. Due to the surge of social media, Americans have become more aware of exotic cuisines such as Mexican, Greek, Jewish, Italian and Chinese and perhaps they are more willing to try them (Williams 1). Moreover, eating exotic meals and publishing them on social media enhances the social capital of Millennial leading to a sharp rise in their very own demand. Since traditional fastfood restaurants still offer regular meals such as burgers, fried potatoes, and chicken they are getting edged out by fast-casual restaurants which offer a wide range of spectacular meals which customers can easily customize in a dozen other ways. The ability to customize meals is rather important to Millennials who are currently the dominant working era in America as they see meals as an extension of their persona (Eagan 177). These developments point to a future where fast food will consist of exotic and international cuisines which will be remarkably customizable.
Another shift in food frame of mind that has been experienced in America may be the increased need to eat in an environmentally friendly and socially aware manner. There is an increase in the need to eat food that has been sourced hereabouts to support local farmers and local economies and also to eat food who has is grown in an eco-friendly manner (Miller 182). Often , the food served at standard fast food restaurants violates these ideals as the breeding of such animals is done in bouge, the food is grown applying pesticides, and they do not assist local farmers. On the other hand, quick casual restaurants often espouse these ideas and more People in the usa, especially Millennials are choosing rapidly casual restaurants over classic fast food restaurants to express their particular beliefs on ethics connected with food sourcing. In the future, fastfood is likely to be ethically sourced from local farmers using organically grown and pasture raised substances.
The climb of social media and the prefer to share one’s activity intended for social capital has also changed what Millenials require associated with fast food joints by improving the patronage of locations and food that is photo perfect, and that can be submitted to social media sites such as Instagram (Williams 1). Social media requires in which restaurants have great feeling and artistically presented meal that is ‘Instagram ready’ regardless if they are not fine dining dining places, and they are willing to pay a little more to the experience. Fast-casual restaurants like Chipotle have capitalized for this by having a brick and steel theme with high ambient lighting that has attracted Millennials in droves (Dixon et ‘s. 104). These changes signify traditional fast food restaurants are edged out by fast-casual restaurants which provide a excellent ambiance that can provide social networking likes for Millennials. Using this trend, it looks like fast food eating places will have to become posh in order to compete effectively.
These changes in the fast food sector can be attributed to the coming of age of millennials who are today working and have disposable revenue to spend eating out, their attitudes about healthy food and the strength of food sourcing in addition to production have played the role in making fast food more healthy and fueling the grow of fast-casual restaurants. In accordance with Williams (1), Millennials can also be more likely to cook their meal than to eat out which can lead to a decline inside eating out generally as many them get into the job industry and are earning salaries. Web 2 . 0 has also fueled these improvements as it has made exotic repas more popular and also required that dining establishments become more chic and circling so that they can take photos as well as post them online in social media sites. The internet has also aided in spread the meaning of healthy food, environmental intelligence, ethical food sourcing along with the dangers of refined food to help more people than before. This generation will continue to affect not only the fast food marketplace but food trends generally speaking.
From the previous discussions, it is clear the fact that fast food industry in America is usually poised for significant adjustments as a result of increased health awareness, fast casual restaurants, and the Millennial generation. The future of fast food is likely to include healthier meals, exotic food, ethically found ingredients, and more choices. Moreover, fast food restaurants are likely to be far more chick and ambiently decorated even as they focus on helping food as fast as possible through self-service kiosks, online ordering, and also drive-through windows. It appears that fast-casual restaurants, the internet, and Millennials are going to be the drivers of the changes in the fast food industry.